BKB, one of Holland’s most successful campaigning agencies, organizes a talent academy every year. It consists of two study trips and ten meetings with well-known politicians, campaigners, and journalists. I’m participating the 2009-2010 edition and have learned quite a lot already. Better yet, I’ve found a couple of new friends. One of them, Justus Bruns, told me a great plan a couple of weeks ago. We were having apple pie and beer when he said: ,,I want to replace all advertising on Times Square with art.” Well, I asked him, what’s stopping you?

Continue reading We’re Gonna Replace All Advertising on Times Square with Art. Here’s How

One of my friends recently got one of the best birthday gifts an ambitious guy can get: the modern self-help classic It’s Not How Good You Are, It’s How Good You Want To Be by former creative director for Saatchi and Saatchi Paul Arden. The marketing maverick died in April, but I think about his common sense lessons on a daily basis.

At first, the book seems kind of cheesy,…

Continue reading Paul Arden: “do not seek praise, seek criticism”