Paul Arden: “do not seek praise, seek criticism”
October 19th, 2008One of my friends recently got one of the best birthday gifts an ambitious guy can get: the modern self-help classic It’s Not How Good You Are, It’s How Good You Want To Be by former creative director for Saatchi and Saatchi Paul Arden. The marketing maverick died in April, but I think about his common sense lessons on a daily basis.
At first, the book seems kind of cheesy,…
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