Kevin Kelly’s legendary essay about a 1000 true fans was an eye-opener for many people who had been trying to live from what they love to do most. He wrote that whether you’re a blogger, musician, aspiring film maker, or painter: you’re in need of a 1000 fans who are willing to spend 100 dollars per year on your work (acquisitions, merchandise, donations, tickets, you name it).

Since this article was published, many people started thinking of ways to reach and…

Continue reading How to get true fans: pick a sentiment

Yes that’s right, I’m working on an ebook and a conference about blogging. Both will be in Dutch, as I think the English speaking people have enough resources on their hand. Most Dutch people also speak English, yet I feel a local approach is the right way to go. There are major differences between the US and Dutch blogosphere, only the differences in size would be enough reason to go Dutch. Most of the ebook and conference coverage will be…

Continue reading An ebook and conference about blogging are coming up

Yesterday Edial Dekker and me had a couple of beers in Amsterdam’s most interesting cafe, De Engelbewaarder (The Angelkeeper). We were discussing our upcoming blog conference BLOG08 and tried to think of original ways to promote the whole thing. In order to get a good brainstorm vibe going on, I made two groups of four coasters and asked Edial to write up four PR ideas. I did the same thing. After that, we presented the ideas one by one and perfected or…

Continue reading A twist on a classic brainstorming tool