,,Go kill more trees”, my friend Edial cheerfully replied when I told him about my upcoming blog book. ,,While you’re writing articles for the newspaper, don’t forget your personal blog”, Erwin Blom warned me on Twitter. Are you a journalist or a blogger, people ask me frequently. Hell, I don’t know guys. I just publish. And for every story, I pick the most suitable medium.

Continue reading Pick your medium. Every day

Michał Walusza is a Polish student and is currently working on a Master thesis about opinion leaders in virtual communities. He emailed me with a question: ,,How to become an online opinion leader?” Here’s my two cents. The ‘real life’ celebrities have taken over. Web 2.0 used to be a democratic answer to traditional media. Yet now the inequality is back again.

Continue reading How Oprah and Britney Kicked Guy Kawasaki’s Ass

How do you write articles that people find interesting? The answer is actually quite simple: tell the stories you used to tell in bars while having drinks with friends. Those are your best ones. That’s exactly what my buddy Renato Valdés Olmos did. He’s a designer from Amsterdam who has his own agency and a start-up with which he wants to kill business cards. Although he’s incredibly busy, Renato recently started a blog. I loved his first three stories.

Continue reading Blog Your Bar Stories to Get Comments

Blog design is addictive. You can tweak pages endlessly, striving for perfection – which you’ll never reach. Don’t worry, it’s a fun addiction. Better than heroin, so to speak. Therefore, I’ve made a list of elements that are essential for a personal blog. Let it be the next shot you’ve longed for and get inspired.

Continue reading Personal Blog Design: 10 Essential Elements

Unless your name is Houellebecq, readers are generally not interested in what you say. They have hundreds of emails waiting, Facebook friends are begging for their attention, and they must check their twitter mentions every ten seconds. So it’s of the utmost importance to get their attention right when they start reading.

Continue reading Capturing readers’ attention by referring to something greater than you