As a blogger you have to read a lot, scan hundreds of short articles and write up your thoughts immediately. So there’s hardly any time left to really think about the bigger picture. Is this making us superficial?
Today I didn’t feel that good and was too tired to do some serious Web 2.0 reporting for The Next Web. On a normal Sunday – after an easy start – I read my feeds, empty my inbox and write a couple of stories. Today I only wrote one about my upcoming trip to San Fransisco. When I sensed this was going to be it for today, I decided to read the articles I had saved on Instapaper.
So I’ve read some really interesting stories. Like The Zen of Blogging by Hunter Nuttall and People power transforms the web in next online revolution by Charles Leadbeater. I also turned a few pages of Everything bad is good for you, an eye-opening book by Steven Berlin Johnson, a guy I really admire for his work.
All this captivating stuff got me thinking, and not just about the content. The thorough analysis and deep thoughts of the writers made me wonder if I wasn’t getting a bit too superficial. Since I was only trying to keep up with the fast pace of the technology industry and hardly saved any time for slower thinking. Continue reading











Getting readers to comment by writing an unfinished blog post
All the bloggers immediately know what I’m talking about if I start complaining that readers don’t comment. A famous study by Jakob Nielsen in October 2006 showed that only one percent of a blog’s visitors contribute to the comments section on a regular basis:
To be honest with you, I’ve often thought: Oh well, that’s just how things go in the blogosphere. And when Internet expert Bas van den Beld told me to invite readers to comment in my Next Web blog posts, I gladly did by ending articles with a question. Also, I came up with an original way to tell people how many readers participated in ‘the conversation’ on this blog. And sure, my ‘recent comments’ widget is always placed as high as possible (also a tip from Bas).
Yet I feel like I never made a real effort to work on the level of interactivity on my blogs. I’m busy enough with writing four to five articles a day, so should I also save time to lure my visitors to the comment form?
The answer is yes, I should get my readers to comment. Guess you can’t call yourself a blogger if you don’t stimulate your visitors to take part in the discussions. It’s all about interactivity after all.
So I started talking with other bloggers about how they fight this bloggers battle. Continue reading →