Want to strike gold? Combine new technologies with old quality standards

Now that the whole world seems to have adopted services like Twitter and Facebook, I feel it’s time to go back to some old standards. We all want to differentiate from competitors. Some of the techniques that were revolutionary a while ago – and thus helped us to differentiate – are pretty normal now. I think we strike solid gold when we combine new technology with old quality standards.

That’s why I wrote earlier how killing certain press rules and adopting others makes you a high profile blogger.

So here’s list. On the left are the values that come with web 2.0. On the right are some old values which we should adopt again.

• Quick news ,,be the first” -> analysis, offer context
• Collect friends and followers -> inspire a small group (so they’ll tell others about you)
• Be everywhere (Twitter, Plurk, Friendfeed, Pownce etc etc) -> choose your network (see above)
• (Micro)blog every blurp -> only publish when it’s interesting and entertaining for others
• Innovate -> help others to understand the digital revolution

This list is just the beginning. I hope you can make it longer by suggesting some old values which should be restored in all their beauty.

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