An ebook and conference about blogging are coming up
28 May 2008Yes that’s right, I’m working on an ebook and a conference about blogging. Both will be in Dutch, as I think the English speaking people have enough resources on their hand. Most Dutch people also speak English, yet I feel a local approach is the right way to go. There are major differences between the US and Dutch blogosphere, only the differences in size would be enough reason to go Dutch. Most of the ebook and conference coverage will be in Dutch, yet I’ll write some English articles about it as well. You never know, it might inspire a German or a French blogger to do the same thing in his country.
So yesterday I left a comment on a Marketingfacts article about the most important Dutch blog sites. I mentioned About:Blank and the blogging category of Marketingfacts, but also said I was working on an ebook and conference. It stirred quite a reaction, as I’ve received some emails and Twitter messages from people who wanted to know more. Ton Zijp from About:Blank even blogged about it. I figured I might as well share some info on this blog, so here we go.
The Conference: BLOG08
Let’s face it, blogs are booming. Although some people from the new media industry say the trend is over, Edial Dekker and me certainly disagree. Blogging in Holland has not reached its tipping point yet, as the masses still have to embrace it. If everyone blogged about his passion, craftsmanship or specific knowledge in a blog collective, this would create a wealth of information and creativity. Moreover, people with similar interests can find each other and start a lively community. Several Dutchmen have already discovered this, especially the marketers, but when is your gardener starting a blog about growing the perfect flowers?
So let’s give the art of blogging some more attention and start a little hype. On BLOG08 we ask Holland’s top bloggers to share their best practices and visions. So experienced bloggers and people who are interested in blogging both find the relevant info they need. But it’s not just the speakers worth coming for, as we’ll organize a blog market where group blogs can scout new blog talent. Edial and me will also invite blogging artists, dj’s, and vj’s to show off their skills. In Pakhuis de Zwijger on October 24th, we want to show you that blogging can be an enrichment of both your private as your business life.
The ebook about blogging
To give the potential attendees of BLOG08 some background about blogging, I’m currently writing an ebook about blogging, based on my experiences with Spotlight Effect and The Next Web. In six chapters, I’ll explain why blogging can be useful for you:
- Evaluate your work
- Develop a vision
- Your (online) reputation
- Stay up to date
- Meet like-minded people
- Personal Archive
For every chapter I’ll also interview a blogger whose work I highly appreciate. As soon as I’ve completed a chapter, I’ll post an excerpt on this blog and ask for your comments. After these discussions, I’ll rewrite the chapter so it represents the opinion of more bloggers than just me. Some bloggers I’ll be interviewing for this book are Carlos from Sargasso, Edwin van Mijsbergen from ZB Digitaal, and Marco Derksen from Marketingfacts. I’m not sure yet who the other two bloggers will be, so please contact me if you have any suggestions. (Update: I’m glad to tell you that Erwin Blom from The Crowds has also accepted my interview request.)
What are your thoughts on these plans?
Edial and me are excited to hear what your thoughts on these plans are. Please share them in the comments, so we can you use them to organize one rocking blog conference.
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Sounds great Ernst Jan! I’m interested in seeing what will come out of this. Also I’m interested in who will speak at the conference! I would suggest Henk de Hooge (DC-founder) as one of the two other bloggers you could interview for your e-book.
Sounds great to me Ernst-Jan :-)
Questions, what does this add to Blognomics? Is there room for two blog-events in Amsterdam? Or is Blognomics no more?
@Bas Henk is definitely someone whose on our wish list for speaking at BLOG08 as he has built a blog imperium that now even crosses the borders of our country.
@Edwin, thanks! Looking forward to the interview.
@Erwin. Good questions. We try to differentiate from Blognomics by focusing more on personal development and creativity. Of course we touch certain business aspects, yet we do believe blogging starts with the right mind set. Not just with a good marketing plan. So that’s why not only invite corporate bloggers but also artists, students, and hobbyists. There will also be room for practical blogging tips (3x 3 bloggers x 5 minutes) and of course there’s the group blog market.
I hope we can attract the people who attended Blognomics as well as people who have never heard anything about blogging. We think the mix between these people will have an interesting result. Experienced bloggers see a glimpse of reality ;-), and new bloggers can come up with fresh ideas and learn from the best.
I’m not sure whether Blognomics will take place this year. They still haven’t announced anything. Yet if it continues – which I definitely hope – I’m sure there’s room for two blogging conferences in Holland.
@Erwin Also, we are trying to get people connected at the event. Our speakers are very different from each other but they all share one common thing; passion for what they are doing. BLOG08 will be a day about meeting new people, getting inspired, promoting creativity and personal development.
Another thing that differentiates us from Blognomics will be the entry-fee, we feel that everyone should be able to come to this event and not be restricted by the entry-fee. This doesn’t mean there is no room for business, there is more than enough room for business, it just means we want to have best of both worlds! :)
Great to hear about your e-book, the only Dutch book about blogging I ever read was written by a certain Stan Evers (as far as I know he’s not in my family). It wasn’t the best of books (you probably knew, since you gave it away…to me). When do you expect to finish your first chapter? Looking forward to read it!
P.S.: Great work on the conference! Looking forward to it too!
Ik ben zeer benieuwd naar de inhoud van het event.
@peter Thanks for the kind words! I remember that book. It was a quick start guide. This book will be more about the thoughts and motivations behind blogging.
@Erno, We’ll let you know asap, probably in about two weeks.
O.K. Guys, helder! Eens even navragen of Blognomics dit jaar nog doorgaat.