A twist on a classic brainstorming tool
26 May 2008Yesterday Edial Dekker and me had a couple of beers in Amsterdam’s most interesting cafe, De Engelbewaarder (The Angelkeeper). We were discussing our upcoming blog conference BLOG08 and tried to think of original ways to promote the whole thing. In order to get a good brainstorm vibe going on, I made two groups of four coasters and asked Edial to write up four PR ideas. I did the same thing. After that, we presented the ideas one by one and perfected or rejected them. It was incredibly effective, so I thought I might as well share it with you. If you have any brainstorm ideas, even if they’re just a twist on an existing on – like mine – you’re very welcome to share them in the comments.
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Categorie: blog tips
Tags: blog08, brainstorm, coasters, edial dekker, engelbewaarder

















10 second output:
-Make it international.
-Make it interactive
-Make it creative
-Give the event a kickstart, increase visitors by explaining why blogging matters, maybe with a metaphor.
-Invite celebrities
-Beer. ;)
Thanks for the advices Joop! We’ll certainly take that in account. Will you fly over from Korea to witness it? ;-)
pssst, the café is called de Engelbewaarder.
Thanks amsterdammer! You don’t wanna know how many times I’ve mispronounced the name of my favorite café :-)