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Great idea: don’t do it yourself

April 18th, 2008

Last week I participated in the Don’t-do-it-yourself-days. That might sound kind of awkward, so please allow me to explain this awesome concept:

  • Invite 30 professionals from the creative industry;
  • Put them in an industrial room with good food, drinks, web connection and four tables;
  • Ask those professionals what their area of expertise is;
  • Ask them what they want to get done;
  • Get a speed date process going so that people who can something for each other will connect;
  • Let them do great things for each other.

So why is this a great idea? Firstly, in less than two hours I’ve met some really interesting and inspiring folks - like Rolf Coppens from Grrr and Odilo Girod. Secondly, most cash-jobs suck. But when people meet to help each other out for free, creativity flourishes.

Don’t do it yourself
Photo by Frank Schuil

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2 Responses to “Great idea: don’t do it yourself”

  1. Joop Says:

    Sounds really cool Ernst-jan! Seems like a good creativity booster… I am curious what you guys made :)

  2. Ernst-Jan Pfauth Says:

    @Joop, as soon as I’ve news, I’ll post it. Maybe you could start a Swedish version? ;-)

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